CUSTOMER UNIT ECONOMICS

Customer Lifetime Value Calculator

Evaluate net gross margin lifetime value per customer, compare against CAC acquisition costs, and benchmark your LTV:CAC health ratio.

Unit Economic Inputs

Average Revenue Per User (ARPU $ / mo)

Gross Margin (%)

Monthly Customer Churn Rate (%)

Customer Acquisition Cost (CAC $)

Gross Margin LTV

$2,000.00

Gross Revenue LTV: $2,500

LTV : CAC Ratio5.0x

Avg Customer Lifespan33.3 Months

LTV:CAC BenchmarkGreat (>= 3.0x)

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