CUSTOMER LOYALTY METRICS

Customer Retention Rate Calculator

Calculate Customer Retention Rate (CRR %), repeat purchase rates, and Net Revenue Retention (NRR %) over any target time period.

Customer Cohort Inputs

Customers at Start of Period (S)

New Customers Acquired during Period (N)

Total Customers at End of Period (E)

Customer Retention Rate (CRR)

93.0%

Churn Rate: 7.0%

Retained Customers930 Customers

Lost Customers70 Customers

Retention BenchmarkExcellent (> 90%)

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