BUSINESS PLANNING & MARKETING

CAC (Customer Acquisition Cost) Calculator

Determine total cost to acquire a new paying customer, payback period in months, and marketing acquisition efficiency.

Acquisition Expenses

Total Marketing Spend ($ / mo)

Total Sales Salaries & Tools ($ / mo)

New Customers Acquired (# / mo)

ARPU ($ / mo)

Gross Margin (%)

Blended CAC

$200.00

Per New Customer

CAC Payback Period5.0 Months

Gross Profit / Mo$40.00 / mo

Payback BenchmarkHealthy (< 12 mo)

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